Midwest Vs. Everybody: Behind the Meme Empire

In this episode of the Farm4Profit Podcast, we sit down with the co-founders of Map Dot Media—the powerhouse behind Iowa Chill and Midwest Vs. Everybody. What started in a University of Northern Iowa dorm room has exploded into a viral empire that blends memes, marketing, and Midwestern pride. And it all kicked off with a moment you couldn’t script—a cow literally crashing through a barn wall.

From that wild viral spark, the team built platforms that now lead regional content, shaping online culture across rural and urban audiences. In this episode, they unpack how staying true to their roots helped them land partnerships with Coors Light, John Deere, and the Iowa Pork Producers, without ever sacrificing their tone or humor. You’ll hear how authenticity beats over-polish, why memes matter in marketing, and how the team’s Midwest values built an engaged, loyal community that translates likes into lasting impact.

The conversation dives into more than memes—it’s about mission. The founders discuss launching music festivals, managing brand activations, and creating internship pipelines to support the next generation of creative talent in the Midwest. Whether you're a farmer looking to connect with local culture, a business owner navigating digital storytelling, or just someone who’s laughed at “Duck, Duck, Gray Duck,” this episode is for you.

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