How Iowa’s Ag Leaders Are Tackling Water Quality and Rural Growth

How Iowa Agriculture Is Tackling Water Quality, Branding, and Rural Growth

With nitrate levels making headlines, Iowa’s Nutrient Reduction Strategy is once again under the spotlight—and Mike isn’t afraid to address it head-on. In this Farm4Profit Podcast episode, he shares how his team is implementing long-term solutions that go beyond short-term fixes to improve water quality across the state. From conservation practices to targeted policy measures, Mike breaks down the tangible steps farmers, agencies, and communities are taking to make measurable progress.

The conversation also dives into the Choose Iowa branding initiative—explaining how it connects local producers with consumers, drives economic growth, and strengthens Iowa’s agricultural identity. Mike reveals how export tracking really works, giving listeners a behind-the-scenes look at the data, logistics, and market relationships that keep Iowa products moving worldwide. And, of course, no discussion of Iowa ag would be complete without touching on the Iowa State Fair—a powerhouse platform for connecting everyday Iowans with the farmers who feed them.

Beyond water and branding, this episode unpacks some of agriculture’s most pressing challenges and opportunities: current crop conditions, biosecurity in pork and beef operations, rural workforce development, and the celebration of Century & Heritage Farms. Whether you’re a farmer, policymaker, or simply passionate about Iowa’s land and legacy, this is a timely, no-spin conversation that offers a clear-eyed look at the road ahead for Midwest agriculture.

🎧 Listen now: Farm4Profit Podcast on Apple