How Tech is Transforming Livestock Operations for the Better
In this episode of the Farm4Profit Podcast, we’re diving into the digital frontier of the cattle industry with the innovative minds behind Performance Livestock Analytics. We explore two powerful technologies—Performance Beef and Cattle Krush—both of which are reshaping how producers manage livestock and navigate volatile cattle markets.
First up is Performance Beef, a comprehensive, cloud-based cattle management system that puts feedlot and cow-calf producers in control. It streamlines operations by centralizing feed tracking, health records, cost-of-gain analysis, and market prep into one intuitive dashboard. With real-time syncing to Bluetooth-enabled scales, feed trucks, and even QuickBooks, producers can reduce human error, save time, and make faster, more informed decisions. With over 5 million cattle on feed and a 96% retention rate, the platform speaks for itself.
But that’s not all. The episode also digs into Cattle Krush, a market intelligence app that turns real-time data into smart, actionable insights. Pulling from the Chicago Board of Trade, the app features tools like Auction Advisor, My Lots, and Profit Alerts to help producers monitor their breakevens, compare lot performance, and know exactly when to buy or sell. Whether you're managing 50 head or 5,000, Cattle Krush removes the guesswork and replaces it with clarity.
Throughout the episode, the team shares their origin story, discusses how these tools were born from real on-the-ground frustrations, and outlines where they see ag tech going next. You’ll hear success stories from users who have transformed their operations with these platforms—and walk away with advice on how to implement the same strategies in your own cattle business.
🎧 Listen now on Apple Podcasts and hear firsthand how technology is helping producers work smarter, not harder.
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