Sonoma’s Generational Grit: From Prunes to Pinot

Written By Farm4Profit Podcast

The Farm4Profit Podcast heads to California wine country for a two-part series celebrating the remarkable people shaping the legacy and future of Sonoma County Winegrowers.

Part 1 – Tradition Meets Transition with Dan Rotlisberger

In the first episode, Dan Rotlisberger, fifth-generation farmer and Vineyard Manager at Robert Young Estate Vineyards, takes listeners through the evolution of his family’s farming journey—from diverse orchards to one of Alexander Valley’s most respected vineyards.

Dan reflects on:

  • The heritage of Sonoma County farming and how his family adapted through the decades.

  • The transition from prunes to premium wine grapes, redefining the region’s agricultural identity.

  • A deep-rooted commitment to soil health and sustainability, proving that the best vintages start underground.

With over 14 years in professional vineyard management, Dan also shares how education, mentorship, and collaboration keep Sonoma a global leader in responsible viticulture.

Part 2 – Craftsmanship in Every Vine with Kris Hicks

The second episode introduces Kris Hicks, Vineyard Manager for Vimark Vineyard Management and Trione Vineyards & Winery, whose unconventional path—from construction work to vineyard leadership—embodies resilience and innovation.

Kris opens up about:

  • Learning under vineyard legend John Tankersley and how mentorship shaped his farming style.

  • Leading by example—working alongside his crew and valuing craftsmanship as much as efficiency.

  • Using modern techniques like cover crops, water conservation, and integrated pest management to farm profitably while protecting the environment.

A Shared Passion for Land and Legacy

Across both episodes, listeners gain insight into:

  • How multi-generational family farms adapt across decades of change.

  • The parallels between Sonoma’s sustainability goals and the Midwest’s regenerative agriculture movement.

  • The mindset of vineyard managers who balance heritage, quality, and innovation.

From Dan’s century-old family farm to Kris’s modern vineyard practices, these conversations reveal that farming excellence is both art and science—no matter the crop or the coast.

🎧 Listen to both episodes now on Apple Podcasts:
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