Rooted in Legacy, Growing with Purpose: Inside Sonoma's Sustainable Wine Future

Step into the heart of Sonoma County’s wine country as Farm4Profit uncorks an exclusive conversation with two influential vineyard leaders redefining premium winegrowing through sustainability, tradition, and innovation.

First, we welcome Jake Terrell, Director of Vineyards at St. Francis Winery, who brings decades of experience managing iconic sites like Monte Rosso. Jake dives into how sustainable viticulture, precise timing, and environmental stewardship are key to producing top-tier grapes. As a contributor to the Code of Sustainable Winegrowing Practices, Jake offers insight into the evolving standards that ensure California’s wine industry stays both competitive and climate-resilient.

Then, we meet Glenn Proctor of Puccioni Ranch & Vineyards, whose family legacy in winemaking dates back to 1904. Glenn shares what it means to let the vineyard "speak for itself," drawing from a century of old-vine wisdom. With leadership experience at Beaulieu Vineyard and Sterling Vineyards, and as a partner at The Ciatti Company, Glenn brings unmatched perspective on market trends, global grape sales, and the future of bulk wine brokerage.

Together, these voices highlight how sustainability and legacy can co-exist, inspiring farmers across all sectors to think beyond yield and focus on flavor, longevity, and environmental impact. Whether you're in viticulture or row crops, their insights into labor dynamics, shifting consumer tastes, and climate challenges offer lessons worth bottling.

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