RAK’D Audio: The Farm-Built Speakers Changing Ag Tech
When you think of innovation in agriculture, speakers might not be the first product that comes to mind. But Ryan Kanallakan, founder and CEO of RAK’D Audio, is proving that music belongs at the center of farm life—whether in the cab, the shop, or out in the field.
In this Farm4Profit Podcast episode, we explore Ryan’s journey from a small business rebrand to building a nationally recognized audio brand that’s reshaping how farmers connect with sound.
From Cool Beats to RAK’D Audio
Originally launched as Cool Beats in 2022, the company underwent a major rebrand that emphasized durability, customization, and design. The result: RAK’D Audio, a rugged, farm-first audio brand that captures the grit and creativity of agriculture.
Each speaker is a showstopper, often crafted from repurposed military ammo cans, designed not just for looks but for unmatched performance in harsh environments.
Features Farmers Love
RAK’D Audio speakers aren’t just built tough—they’re built smart. Key highlights include:
30+ hours of battery life – keeping the music going through planting, harvest, and beyond.
300+ foot Bluetooth range – perfect for shop floors and wide-open fields.
Waterproof IP65 rating – weather-resistant for farm life.
Party Mode connection – sync up to 100 units for gatherings or community events.
These specs aren’t just marketing—they directly solve pain points farmers face when trying to enjoy audio outdoors.
TikTok and the Power of Community
Ryan’s not just building speakers—he’s building a movement. By mixing farm equipment talk with customer Q&A videos, he’s amassed a TikTok following of more than 250,000 loyal fans. His content blends small-business transparency with relatable humor, giving RAK’D Audio both credibility and personality.
For farmers curious about marketing, Ryan’s success illustrates the power of social media in agriculture.
Building a Shop, Building a Legacy
Behind the speakers is a bigger story: Ryan’s new shop. He shares details about experimenting with stained concrete flooring, designing workflow-friendly spaces, and balancing company growth with rural life. It’s an example of entrepreneurship grounded in agriculture’s realities—resourcefulness, family, and staying connected to your roots.
Fun with Farm4Profit
We couldn’t let Ryan go without putting him in the hot seat. From debating the best farm cab music to whether he’d choose mind-reading superpowers over endless playlists, this episode balances inspiration with laughs.
Why This Episode Matters
For listeners who love technology, small business success stories, or simply discovering the next big thing in farm innovation, this conversation delivers.
🎧 Listen now: Farm4Profit Podcast on Apple
💥 Use code FP10 for your discount today at Farm4Profit Merch.
