How the Peterson Farm Bros Became Ag’s Biggest Viral Advocates

Nov 13

How the Peterson Farm Bros Turn Viral Videos into Ag Advocacy

Farm4Profit Podcast Episode Recap

The Peterson Farm Bros have been household names in agriculture since their first parody video exploded online in 2012. In this Farm4Profit episode, we sit down with Greg to unpack how three brothers from a small Kansas town built a global platform — all while juggling a 1,000-head cattle operation and 2,500 acres of row crops.

Their journey blends creativity, faith, family legacy, and boots-on-the-ground agriculture, offering a masterclass in what modern ag advocacy can look like.

🌽 From Viral Video to Farm Fame

Greg shares the origin story behind their first viral hit and how a simple idea — using humor, music, and parody — transformed into a global movement. The Petersons quickly learned the power of meeting consumers where they are and explaining agriculture in a way that’s fun, relatable, and honest.

Their online presence continues to grow, but their core mission hasn’t changed: use creativity to educate and bridge the widening gap between rural and urban audiences.

🎧 Listen to more episodes like this on the Farm4Profit Podcast on Apple Podcasts:
https://podcasts.apple.com/us/podcast/farm4profit-podcast/id1470546918

🚜 Balancing Chores, Content & Cattle

Despite the millions of views and nationwide speaking gigs, the brothers are still full-time farmers. Greg talks about:

Managing a 1,000-head cattle operation
Farming 2,500 acres of crops
Incorporating filming and editing around the daily farm schedule
Staying grounded in faith and family, the foundation of their multi-generation legacy

Their ability to maintain the farm while building a platform is one of the reasons their message resonates so strongly.

💡 Behind the Scenes: How Their Content Gets Made

Listeners get an inside look at their creative process — from brainstorming ideas in the field to timing video shoots around farm work (and Kansas weather). We also highlight what’s new on their farm:

Recent expansions in subsurface drip irrigation
Welcoming thousands of visitors to their farm
Speaking at major national ag events like Ag PhD Field Day, Farm Technology Days, and FFA conventions

Their influence extends well beyond YouTube — they’ve become ambassadors for agriculture across every generation.

🌱 Why Their Message Matters

This episode is filled with lessons on using authenticity to tell agriculture’s story. The Peterson Farm Bros show that you don’t need a massive production studio or corporate backing — just a clear message, strong values, and a willingness to show the world what real farm life looks like.

Full of humor, inspiration, and real-life insight, this conversation reminds us that creativity is one of the most powerful tools in agriculture today.