Smarter Asset Management: How NexOpt Is Redefining Equipment Tracking for Farmers
Introducing NexOpt to U.S. Agriculture
In this Farm4Profit Podcast episode, we explore how NexOpt, a next-generation asset management and GPS tracking system, is transforming equipment monitoring for farmers. Our guest, Sherie Jones, Operations Manager at STEINBAUER USA, explains why NexOpt—founded in 2016 and widely used across Europe—is now launching in the United States.
Already adopted by industries such as postal services, broadcasting, and leasing companies, NexOpt brings proven reliability and flexibility to agriculture at a time when uptime and efficiency matter more than ever.
🎧 Listen now on Apple Podcasts.
What Makes NexOpt Different
Unlike traditional telematics solutions, NexOpt breaks away from the limitations farmers often face.
Carrier-Independent Connectivity: Works across providers rather than being tied to one carrier.
Offline Data Storage: Captures information even without service and uploads later.
In-House Engineering: Every component is built and supported directly by NexOpt, ensuring dependability.
Data Efficiency: Uses a fraction of the data compared to competing systems, saving cost and bandwidth.
This makes NexOpt a practical choice for farms in rural areas where connectivity can be inconsistent.
Why Farmers Should Care
Farmers know the headache of juggling spreadsheets, notebooks, and paper records to track service logs and equipment use. NexOpt replaces all of that with one streamlined digital platform.
Real-Time Equipment Tracking: See exactly where machines are and what they’re doing.
Service History Records: Store invoices, technician notes, and repair photos in one place.
Reduced Downtime: Identify and address issues before they cause breakdowns during planting or harvest.
Whether you’re in row-crop production, livestock, or custom harvesting, these tools free up time and reduce costly delays.
Learn more about farm telematics from Iowa State University Extension and USDA farm technology resources.
Key Features and Functionality
Sherie highlights the tools that early adopters love most:
Breadcrumb Trails: Replay machine paths to review operations.
Idle Time Tracking: See how much fuel and time are wasted.
Fault Code Reporting: Get instant visibility on equipment health.
Customizable Analytics: Track what matters most for your operation.
Best of all, NexOpt was designed for farmers of every tech background—even non-tech-savvy operators find it easy to navigate.
ROI and Practical Use
NexOpt’s structure includes a setup fee plus a per-vehicle monthly subscription. Farmers typically see ROI through:
Reduced downtime during peak fieldwork windows
Better scheduling of preventive maintenance
More accurate financial and service records
Sherie explains that many operations start by piloting a few machines, then expand fleet-wide once they see the impact.
U.S. Launch at Farm Progress Show
NexOpt made its official U.S. debut at the Farm Progress Show, one of the largest ag events in the country. To celebrate, they offered:
T-shirt giveaways
Cooler raffle prizes
A shrimp boil and gumbo dinner for attendees
This community-first approach reflects NexOpt’s mission to not only deliver technology, but also build lasting relationships with farmers.
Turning Maintenance into a Profit Driver
The message is clear: smarter asset management means more than just tracking. With NexOpt, farmers can turn maintenance into a profit driver—reducing downtime, improving efficiency, and creating digital service records that simplify farm management.
🎧 Hear the full conversation now on Apple Podcasts.
Farm4Profit Extras
👉 Want Farm4Profit Merch? Order custom items here.
💻 Visit us: Farm4Profit.com
📧 Email us: Farm4profitllc@gmail.com
📱 Call/Text: 515.207.9640
📺 Subscribe on YouTube
🎵 Follow us on TikTok
📘 Connect on Facebook
