First-Gen Farmer @AllAboutFarming Shares 2024 Insights

What happens when a city-raised kid falls in love with farming? You get James Pieper—better known online as @AllAboutFarming—a first-generation Southern Minnesota farmer who's proving that passion and persistence can outpace pedigree.

In this new episode of the Farm4Profit Podcast, we sit down with James just four years into his operation. Don’t let that number fool you—his approach to farming, social media storytelling, and investing in infrastructure proves he's playing the long game. After hands-on experience and ag studies at North Dakota State University, James returned to the fields with purpose. He walks us through the weather challenges of 2024, how he managed a tile upgrade on 108 acres, and why he decided to put money into new fertilizer storage and tillage equipment to build for the future.

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Storytelling, Social Media, and the Future of Farming

What sets James apart isn't just his hands-on farming style—it’s how he communicates it. As a trusted voice on social media, James doesn’t just post yield maps or tractor photos. He explains why he’s making decisions, inviting his audience into the day-to-day realities of modern ag. That authenticity has earned him partnerships with brands like Pioneer and a growing following who tune in for his real-time insights on planting, harvesting, and farm upgrades.

We also get personal—James shares how becoming a father to baby Hazel Rose has changed his perspective and how his wife now helps out by driving tractor. It’s a glimpse into the modern farm family and the balance between business and home life.

This episode is a must-listen for any farmer navigating 2024’s shifting ag landscape, as well as ag professionals looking to understand the power of online transparency and education.

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