They Buy Farms With YouTube Money - Hilbert's Share How

Jan 15

Grant and Spencer Hilbert didn’t grow up on a family farm—but today they’re building one from the ground up. As the brothers behind Hilbert Farms, The Squad, and the American Farming game, they’re blending real-world agriculture, digital communities, and content creation in a way few farmers have before.

In this episode of the Farm4Profit Podcast, we sit down with Grant Hilbert and Spencer Hilbert to unpack what it really takes to start farming without inherited land, equipment, or a safety net—and how transparency and early adoption are shaping the next era of agriculture.

What We Cover in This Episode

The Hilbert brothers break down how content income played a direct role in funding their first farmland purchase—and why they view media as a tool, not a shortcut.

No legacy acres. No hand-me-down equipment. Just capital discipline, calculated risk, and long hours. Grant and Spencer explain the pressure and responsibility of starting from zero.

From profits to failures, the brothers are open about numbers most people keep quiet. We talk about why transparency builds trust—and how it can help younger producers make smarter decisions.

With the American Farming, the Hilberts are reaching audiences far beyond the fence line—introducing agriculture to gamers while keeping it grounded in real production.

They also share why they’re adding cattle to the operation and what partnering with Farmer Grade means for their long-term farm plan.

From Discord servers to online “Squad” culture, we discuss how community—not just content—has become the backbone of their brand.

Perhaps most intriguing: their vision for a group of trusted creators who get early access to new ag products and tech—before events like Commodity Classic—bringing honest feedback straight to farmers.

Why This Conversation Matters

This episode isn’t just about social media or gaming—it’s about where agriculture is headed. Younger farmers and creators are influencing how products launch, how information spreads, and how value gets back to the farm. Transparency, early access, and digital trust may be the next competitive edge.