From Bales to Business: Jesse Bounds’ Grit-Fueled Rise in Farming, Trucking, and Coaching
Meet Jesse Bounds — a farmer, hay exporter, trucking company owner, business coach, and content creator from Eugene, Oregon whose story is rooted in grit, growth, and generosity. Whether you’re hauling hay, managing freight, or building a business from the ground up, Jesse offers a no-nonsense blueprint for success in life and leadership.
A Young Entrepreneur with Big Vision
At just 16, Jesse started working on a grass seed farm after his parents divorced. By high school, he’d already bought his first hay baler — a pivotal move that sparked what would eventually become the Bounds Hay Company. Now, his operation includes massive storage barns, a hay bale press, hay squeezes, and a 110-foot truck scale, exporting premium hay daily to Korea and Japan.
🚜 Learn more about hay export logistics through DPA Auctions, where industry professionals like Jesse maximize their reach.
Classic Trucks and a Lasting Legacy
The foundation of Jesse’s second flagship venture, Jesse Bounds Trucking, is a fleet of orange-painted rigs — a nod to Peterbilt tradition. The heart of the fleet? A refurbished 1986 Peterbilt 259 shoot hood, lovingly restored with a close friend who has since passed. It’s more than a truck — it’s a symbol of Jesse’s dedication to honoring relationships and building legacies.
🛻 Explore the impact of legacy equipment in agriculture on Farm4Profit’s YouTube channel.
Ten Four Coaching: Turning Hustle into Strategy
Jesse’s coaching platform, Ten Four Coaching, helps entrepreneurs stop spinning their wheels and start scaling strategically. His offerings include:
Baler School: A hands-on workshop for hay producers
Finance Workshop: Targeted tools for entrepreneurs under financial stress
Real-world systems to break through business plateaus
Actionable frameworks to drive revenue and long-term growth
A Shot of Passion: Bounds Coffee
Because building an empire isn’t all spreadsheets and diesel, Jesse also opened Bounds Coffee in Junction City, Oregon — a local favorite for smoothies, espresso, and Lotus energy drinks. It’s proof that passion projects can fuel business momentum and community connection alike.
Jesse Bounds’ Top 5 Actionable Tips for Entrepreneurs
Buy smart, build lean – Invest in what makes you money, not what makes you look busy.
Turn pain into purpose – Use every setback as a stepping stone for growth.
Legacy > Luxury – Create something that lasts longer than the shine.
Document your journey – Your story matters. Share it.
Systems save sanity – Automate what you can. Delegate what you should.
Whether you’re farming 40 acres or running a multi-state trucking business, Jesse Bounds proves that success doesn’t come from shortcuts — it comes from showing up, pushing forward, and staying true to your values.
🎧 Listen to the full episode now on Farm4Profit:
🔗 https://intro-to-farm4profit.simplecast.com
🧢 Want exclusive Farm4Profit Merch?
👉 Shop now at FarmFocused.com
Let’s Stay Connected:
📱 Call/Text: 515.207.9640
📧 Email: Farm4profitllc@gmail.com
🌐 Website: www.Farm4Profit.com
📱 TikTok: @farm4profitllc
📘 Facebook: Farm4Profit LLC
Leave a review on your favorite podcast platform and help us keep bringing you stories that move the needle in agriculture and ag business.
