Coaching Farmers to Build Profitable Businesses
A unique perspective today! We're joined by Kristjan Hebert, President and Visionary, and Evan Shout, CFO of Hebert Grain Ventures. Together, they manage a 42,000-acre grain and oilseed farm in Moosomin, Saskatchewan, and have founded two businesses—Maverick Ag Consulting and Farmer Coach. If top-performing athletes and business executives rely on coaches to reach their peak potential, why shouldn't farmers have the same support? Kristjan and Evan are here to share how their background in accounting has shaped their approach to farming and how they are coaching farmers to view their farms as thriving businesses. Get ready to learn how leadership, risk management, and equipment efficiency can transform your farming operation.
In this episode of the Farm4Profit Podcast, we’re joined by Kristjan Hebert, President and Visionary, and Evan Shout, CFO of Hebert Grain Ventures, a progressive 42,000-acre grain and oilseed farm based in Moosomin, Saskatchewan. These two accounting professionals turned ag entrepreneurs are not just managing large-scale farming operations—they’re redefining what it means to run a farm like a business. With their deep financial background and strategic mindset, they’ve launched two additional ventures: Maverick Ag Consulting and Farmer Coach, both aimed at helping farmers maximize profitability, efficiency, and leadership potential.
Kristjan and Evan believe that if professional athletes and CEOs need coaches to succeed, so do farmers. Through Farmer Coach, they provide education, mentorship, and tools that empower producers to think more like business owners—making informed decisions about risk management, leadership development, equipment efficiency, and strategic hiring. In this episode, they share how hiring "outsiders" has filled critical gaps in their operation, how to optimize the use of high-dollar equipment, and why understanding financials is key to sustainability. Whether you're a seasoned grower or just starting out, their approach offers real-world, actionable insights to transform any operation into a resilient, future-focused farm business.
🎧 Listen to the full episode here
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🌐 Learn more about Hebert Grain Ventures, Maverick Ag, and Farmer Coach
